Terms of Service

Last updated: 24 July 2026

Effective date: 24 July 2026

These Terms of Service (“Terms”) form a legally binding agreement between the person or organisation accepting them (“Customer”, “you” or “your”) and Evengage Ltd, trading as EventGen (“EventGen”, “we”, “us” or “our”), a company registered in England and Wales under company number 16480174. They govern access to the EventGen.ai dashboard, portals, applications, APIs and related services (together, the “Platform”).

The Platform is designed primarily for business and professional event organisers. If you accept these Terms for an organisation, you confirm that you have authority to bind it. If you use the Platform as a consumer, nothing in these Terms excludes or limits rights that cannot lawfully be excluded or limited.

By creating an Account or using the Platform, you agree to these Terms and acknowledge our Privacy Policy. Any checkout summary, accepted Enterprise+ quote or other written order agreed with EventGen is an “Order”. If an Order conflicts with these Terms, the Order prevails only for the commercial or service terms it expressly changes.

1. Definitions

“Account” means the Customer’s organiser account and its authorised user accounts.

“Content” means data, text, images, files, configurations and other material submitted to or created through the Platform.

“Entitlements” means the features, usage allowances and limits included in the Customer’s selected plan or Order, together with any separately approved temporary exception.

“Event Activation” occurs when an event first performs a value-bearing action, such as opening public registration, publishing an interactive portal, sending a non-test campaign, creating or importing operational registrants beyond a stated setup allowance, or enabling an operational event module.

“Plan Year” means the recurring 12-month entitlement period anchored to the date on which the Customer first begins value-bearing use, as shown or determined by the Platform. A subscription, plan or billing change does not by itself restart the Plan Year.

“Registrant” means an individual who registers for or interacts with an event through the Platform.

“Subscription” means a recurring monthly or annual paid right to use a selected plan, including an Enterprise+ subscription governed by an Order.

2. Accounts and authority

2.1. You must provide accurate and current information, protect Account credentials and ensure that only authorised users access the Account.

2.2. You are responsible for activity carried out through the Account, except to the extent caused by EventGen’s breach of these Terms or failure to use reasonable security measures.

2.3. You must promptly notify us at support@eventgen.ai if you know or reasonably suspect that the Account has been compromised.

2.4. An Account Manager or another user with the relevant billing authority may purchase, change or cancel a Subscription for the Customer.

3. Permitted use

3.1. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable right to use the Platform for your own event-management activities during the period in which you are entitled to access it.

3.2. You must not:

• use the Platform unlawfully or infringe another person’s rights;
• attempt to gain unauthorised access to the Platform, another account or connected systems;
• interfere with the security, integrity or performance of the Platform;
• introduce malicious code or use the Platform to send spam or unlawful communications;
• reverse engineer the Platform except to the limited extent that applicable law does not permit that restriction;
• resell, sublicense or provide the Platform as a service bureau without our written consent; or
• circumvent or manipulate Entitlements, usage metering, payment controls or technical restrictions, including by deleting, renaming, redating or duplicating records to represent the same event occurrence as a new unused allowance.

3.3. Draft preparation does not consume an Event Activation. Once activated, an event occurrence remains counted even if it is later deleted, cancelled, unpublished, archived, renamed or materially redated. An accidental duplicate may be reviewed by support, but adjustments are not automatic.

3.4. You must comply with our Acceptable Use Policy. We may investigate suspected abuse and restrict, throttle, suspend or terminate affected functionality where reasonably necessary to protect recipients, providers, the Platform or our reputation.

3.5. You warrant that you have all rights, notices, lawful bases and consents required for Content and processing instructions supplied to us. You must not use purchased, rented, scraped or unlawfully obtained recipient data; conceal a sender’s identity; bypass suppression or opt-out controls; or use the Platform for unsolicited, misleading or unlawful communications.

4. Plans, Entitlements and usage

4.1. The plan, billing interval, price, currency and included Entitlements presented at checkout or in an Order form part of your purchase. The Billing page displays your current plan and operational allowances. Descriptions on a public pricing page are subject to the checkout or Order you accept.

4.2. Monthly Subscriptions are charged monthly in advance. Annual Subscriptions are charged annually in advance. Unless cancelled, a Subscription automatically renews for the same billing interval at the end of each paid period.

4.3. For plans that release Event Activations with successful monthly payments, each successful monthly payment makes the stated number available up to the plan’s Plan Year ceiling. Unpaid or cancelled months do not add availability. Annual payment makes the stated annual allowance available upfront. Unused allowances do not roll into a later Plan Year unless an Order expressly says otherwise.

4.4. Event Activations, registrant capacity and other consumed usage are durable usage records. A cancellation, resubscription, replacement payment-provider subscription, change of billing interval, currency or networking option does not reset prior usage or the Plan Year.

4.5. The Entitlements agreed when a plan or Enterprise+ Order becomes active are recorded for the Account. A later catalogue reduction will not silently reduce that active purchased version. We may apply a beneficial increase as a new entitlement version. A change requested by you, or a change agreed in a replacement Order, creates a new entitlement version.

4.6. A support exception is separate from the purchased Entitlements and may have its own reason and expiry. It applies only to the entitlement version for which it was approved. It does not automatically continue after an upgrade, downgrade or replacement Order unless we expressly approve it again.

4.7. You must not exceed Entitlements. We may prevent new usage, require affected events to become read-only, or ask you to upgrade. Historical data is not deleted merely because an operational limit is reduced.

5. Charges, taxes and payment

5.1. You authorise EventGen and its payment processor to charge the payment method associated with the Account for the price and billing interval shown at checkout or in the Order, together with applicable taxes.

5.2. Prices are stated in the selected billing currency. You are responsible for taxes that the law requires us to charge or you to pay, excluding taxes on EventGen’s income. Your bank or payment provider may impose its own conversion or other charges.

5.3. We may change catalogue prices for future purchases or renewals by giving reasonable advance notice and any notice required by law. A price change does not alter an already-paid period. If you do not accept a renewal price, you may cancel before it takes effect.

5.4. Invoices and receipts are made available through the Billing page or payment-provider portal. You must keep billing and payment information current.

5.5. Enterprise+ Entitlements and commercial terms are set out in a versioned Order. Accepting a quote does not activate Enterprise+ access. The existing plan remains in force until the required subscription payment has succeeded and the Enterprise+ Entitlements have been activated.

6. Upgrades and other immediate changes

6.1. A paid upgrade, addition of Engage networking or other paid increase normally takes effect only after the required payment succeeds. Any immediate prorated charge or credit will be presented before confirmation or documented in the Order.

6.2. A monthly-to-annual change may take effect after successful payment. It does not reset the Plan Year or consumed usage.

6.3. If payment for an immediate change fails or requires further action, the previous paid Entitlements remain authoritative until payment succeeds. We do not grant the increased Entitlements merely because a checkout or quote was started or accepted.

7. Downgrades and removal of features

7.1. A downgrade, annual-to-monthly change or removal of Engage networking normally takes effect at the end of the current paid period. The Billing page will show the scheduled change and its effective date.

7.2. If the destination plan permits fewer simultaneously operational events, you may be asked to choose which events remain operational. Other events become read-only but are not deleted. If no valid selection is made, EventGen may apply the objective selection order described on the Billing page or in the Help Centre.

7.3. Historical usage remains counted after a downgrade. If usage already exceeds a destination allowance, you may retain read-only access to affected records but cannot create additional value until usage falls within the applicable rules or you upgrade.

7.4. A downgrade creates a new purchased entitlement version. Any support exception attached to the previous version expires unless expressly re-approved.

8. Cancellation, renewal and resubscription

8.1. You may schedule self-service cancellation through Manage Billing. Unless an Order says otherwise, cancellation takes effect at the end of the current paid period; access continues through that date and no further renewal is charged.

8.2. You may undo a scheduled cancellation before it takes effect. Doing so continues the same Plan Year and usage history.

8.3. After cancellation takes effect, the Account moves to the Free plan or the access state stated in the applicable Order. Events outside the available operational allowance may become read-only. Cancellation of a Subscription does not close the Account and does not itself delete Content or Registrant data.

8.4. Resubscribing before the paid-through date removes the scheduled cancellation. Resubscribing after that date restores the Entitlements of the newly purchased plan after successful payment, but does not restart the Plan Year, erase usage or add allowances for an unpaid gap.

8.5. If you are acting as a consumer, you may also have statutory cooling-off, cancellation, renewal-notice and refund rights. Those rights apply in addition to these Terms and take priority where they cannot lawfully be excluded. Contact support@eventgen.ai to exercise a statutory right that is not available through Manage Billing.

9. Failed payments, grace and suspension

9.1. We or our payment processor may retry a failed payment and notify the billing contact. The Account normally enters a seven-day payment grace period after the first failed renewal payment.

9.2. During grace, an existing attendee-facing event may continue, but new Event Activations, upgrades, add-ons and high-volume campaign activity may be restricted. Payment recovery restores full eligible access without resetting Entitlements or usage.

9.3. If payment is not recovered before grace ends, we may suspend paid operational activity and place the Account into read-only continuity. We may approve a narrowly limited extension for an event already in progress, but are not obliged to do so.

9.4. Suspension for non-payment does not cancel amounts already due. We will not charge for a renewal after a period-end cancellation has validly taken effect.

10. Refunds, credits and payment disputes

10.1. Cancelling a Subscription does not automatically refund the current paid period. Annual fees are paid upfront and are not routinely prorated merely because you choose to stop using the Platform before the end of the year.

10.2. We review duplicate or erroneous charges, material failure by EventGen, rights stated in an Order, applicable statutory rights and requests for goodwill credits. We may offer a credit instead of a cash refund only where lawful and, where a right to a cash refund applies, with your agreement.

10.3. An approved refund or credit includes an explicit decision about the related Entitlements. A partial refund does not automatically reduce access unless the decision or applicable law says it does. A full refund of a subscription invoice may end the related paid access and return the Account to Free or read-only review.

10.4. A refund does not erase historical usage. Used Event Activations or fulfilled service are not restored merely because money is refunded, except where required by law or expressly approved as a usage correction. Unused benefits linked to the refunded invoice may be withdrawn.

10.5. If a full refund is initiated through the payment provider before EventGen has classified its effect, we may temporarily place the Account in read-only review to prevent further value being consumed from the refunded period. We will review the position promptly and honour applicable contractual and statutory rights.

10.6. You should contact support promptly if you believe a charge is incorrect. Nothing in this Section limits any right to challenge a payment or obtain a remedy that cannot lawfully be excluded.

11. Content, data and privacy

11.1. You retain ownership of Content. You grant EventGen a worldwide, non-exclusive, royalty-free licence to host, copy, process, display and transmit Content only as needed to provide, secure and improve the Platform and meet our legal obligations.

11.2. As between you and EventGen, the Organiser is the controller of Registrant personal data and EventGen is its processor, except where EventGen processes personal data for its own stated purposes. You are responsible for lawful instructions, notices, consents and responses to Registrant rights requests. Our Data Processing Agreement and Privacy Policy apply.

11.3. Subscription cancellation does not close the Account or automatically delete data. If you request Account closure or verified deletion, we handle data under the Privacy Policy, our retention schedule, applicable data-processing terms and legal obligations. We may retain limited billing, audit, security and legal records where reasonably necessary and lawful.

11.4. You are responsible for exporting Content you need before Account closure or the end of any notified retrieval period.

11.5. We may remove or restrict unlawful Content or Content that materially breaches these Terms, normally after notice where reasonably practicable.

11.6. Our Data Processing Agreement is incorporated into these Terms whenever we process Customer Personal Data as your processor. If it conflicts with these Terms on protection of Customer Personal Data, the Data Processing Agreement prevails for that subject only.

11.7. You must not instruct us to process special-category data, criminal-offence data or children’s data unless the processing is lawful, necessary for the event, proportionate, transparently disclosed and supported by any required impact assessment and safeguard. We may refuse an instruction that we reasonably believe infringes data-protection law.

11A. Communications and delivery

11A.1. You are responsible for message content, recipient selection, sender identity, timing, lawful basis, consent and compliance with the UK GDPR, PECR and applicable communications laws. Transactional labels must not be used to disguise marketing.

11A.2. Marketing messages must contain required sender information and a functioning opt-out. You must honour unsubscribe, objection, complaint and suppression records promptly and must not attempt to reactivate a permanently suppressed address without a lawful and documented basis.

11A.3. Campaigns may require a customer-owned communications provider. Any shared EventGen provider may be limited to Platform transactional messages and is not available for customer campaigns unless we expressly agree otherwise.

11A.4. Delivery depends on third-party networks, recipient systems, reputation controls and customer configuration. We do not guarantee delivery, inbox placement, opening, response or availability of any particular provider. We may impose rate limits, warm-up requirements or volume restrictions.

12. Service operation and changes

12.1. We will provide the Platform with reasonable care and skill. Unless an Order includes a service level, no specific uptime commitment applies.

12.2. We may perform maintenance and change the Platform to improve it, maintain security, comply with law or reflect technical developments. We will not use a Platform change to remove a material paid feature during an already-paid period without a reasonable substitute, credit, refund or other remedy where appropriate.

12.3. We may discontinue a material paid service on reasonable notice. If discontinuation prevents material use during an already-paid period, we will provide an appropriate prorated refund or credit unless the discontinuation results from your breach or circumstances for which no refund is legally required.

13. Intellectual property

13.1. EventGen and its licensors own the Platform, software, designs, documentation, branding and related intellectual property. Except for the rights expressly granted in these Terms, no rights are transferred to you.

13.2. You may provide feedback. We may use it without restriction or payment, but will not identify you publicly as its source without permission.

14. Confidentiality

14.1. Each party must protect the other party’s non-public confidential information using reasonable care and use it only to perform or receive the Platform services.

14.2. This duty does not apply to information that is public without breach, already lawfully known, independently developed, or lawfully received without restriction. A party may disclose information where required by law, normally after notice where lawful.

15. Warranties and disclaimers

15.1. Each party confirms that it has authority to enter into these Terms.

15.2. We will use reasonable care and skill in providing the Platform. Except as expressly stated and to the extent permitted by law, the Platform is provided on an “as available” basis and implied terms are excluded.

15.3. We do not warrant that the Platform will be uninterrupted or error-free, or that it will meet every Customer requirement. You remain responsible for event decisions, legal compliance and maintaining appropriate business-continuity arrangements.

15.4. Nothing in these Terms affects warranties, remedies or statutory rights that cannot lawfully be excluded.

16. Liability

16.1. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of obligations that cannot be limited under applicable data-protection law, or any other liability that cannot lawfully be excluded or limited.

16.2. Subject to Section 16.1, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, anticipated savings, goodwill or business opportunity, except that this does not exclude amounts properly due under these Terms.

16.3. Subject to Sections 16.1 and 16.2, EventGen’s total aggregate liability arising from these Terms in any 12-month period will not exceed the greater of: (a) fees paid or payable by the Customer for the Platform in that period; and (b) £100.

16.4. The exclusions and cap apply only to the extent reasonable and permitted by law. If you are a consumer, they do not reduce the remedies available to you under applicable consumer law.

16.5. To the extent permitted by law, a business Customer will indemnify Evengage Ltd against third-party claims, regulatory costs and reasonable professional expenses arising from Customer Content, recipient data, communications or instructions that breach Sections 3, 11 or 11A, except to the extent caused by our breach, negligence or wilful misconduct. We will notify you promptly and allow reasonable participation in the defence; you may not settle a claim in a way that admits liability by us or imposes an obligation on us without our consent.

17. Suspension and termination for breach

17.1. We may suspend access immediately where reasonably necessary to protect security, prevent unlawful use, avoid harm to the Platform or others, comply with law, or address non-payment under Section 9.

17.2. Either party may terminate for a material breach that the other party fails to remedy within 30 days after written notice. We may terminate immediately for an irremediable material breach, fraud, deliberate abuse of Entitlements or unlawful activity.

17.3. We may terminate a Free Account on at least 30 days’ notice if it has been inactive for an extended period or if we discontinue the Free plan.

17.4. Termination does not affect rights and liabilities accrued beforehand. Sections intended by their nature to continue, including ownership, confidentiality, liability, payment obligations and dispute terms, survive.

18. Changes to these Terms

18.1. We may update these Terms for legal, security, technical or business reasons. We will give reasonable advance notice of a material change and may require renewed acceptance.

18.2. A material change will not retroactively alter an already-paid commercial entitlement. If a change materially disadvantages a consumer or a Customer during a committed paid term, any cancellation or other rights required by law or the applicable Order remain available.

19. General

19.1. Neither party is liable for delay caused by circumstances beyond its reasonable control, but this does not excuse payment obligations already due. The affected party must take reasonable steps to reduce the effect.

19.2. These Terms, the Privacy Policy, the Data Processing Agreement where applicable, the Acceptable Use Policy and each applicable Order form the entire agreement about the Platform. They do not exclude liability for fraud.

19.3. If a provision is unenforceable, it will be adjusted only as far as necessary and the remainder continues. A delay in enforcing a right is not a waiver.

19.4. You may not assign these Terms without our written consent, not to be unreasonably withheld for a genuine business reorganisation. We may assign them as part of a merger, reorganisation or sale of our business, provided this does not materially reduce your rights.

19.5. No person other than the parties has a right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

19.6. Notices may be sent to the Account email address or displayed prominently in the Platform. Legal notices to EventGen should be sent to legal@eventgen.ai.

20. Governing law and disputes

20.1. These Terms and non-contractual obligations arising from them are governed by the laws of England and Wales.

20.2. If you are acting for a business, the courts of England and Wales have exclusive jurisdiction. If you are a consumer, you may have the right to bring proceedings in another court under mandatory applicable law.

20.3. Before starting proceedings, each party should try in good faith to resolve the dispute through support and then written escalation, unless urgent relief is needed.

21. Contact

Evengage Ltd, trading as EventGen
Company number 16480174
Registered in England and Wales
Registered office: 129 Little Bushey Lane, Bushey, England, WD23 4SB
Email: info@eventgen.ai