Event communications software

Coordinate event email, SMS, WhatsApp, and push from one audience model

Create personalised communications, triggers, and campaigns using live event audiences. Draft with a tag-aware AI writer, connect your providers, control channel windows, track delivery, and stop reminders when the required action is complete.

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The problem

Event communication changes as quickly as the attendee data

Static mailing lists become wrong the moment someone registers, pays, changes type, confirms a meeting, completes a form, or fulfils an exhibitor task. Rebuilding spreadsheets before every send wastes time and risks messaging the wrong person.

EventGen uses saved event audiences that can be evaluated against current registration, payment, programme, networking, and obligation data. One logical template can coordinate several channels while each channel retains its own active dates and provider requirements.

How it works

Build the message, choose the live audience, control delivery

  1. 1

    Create personalised content

    Use the visual editor or tag-aware AI writer to insert valid event data. Generated and rewritten audience communications follow the event's saved brand voice.

  2. 2

    Select channels and providers

    Configure email, SMS, WhatsApp, or push with the appropriate connected provider and active window.

  3. 3

    Target a dynamic audience

    Use registration types or saved filters that evaluate against current event data rather than a stale export.

  4. 4

    Send, trigger, and measure

    Run campaigns or lifecycle triggers with rate controls, pause/resume, delivery parsing, and current-state eligibility.

See it in action

Personalised event email built inside the platform

EventGen event communications editor with personalised email content and dynamic event tags

Build attendee communications where the registration, meeting, payment, and event tags already exist.

Capabilities

One communication system across the event lifecycle

Email, SMS, WhatsApp, and push

Coordinate four channels from one logical event template while keeping channel-specific activation and delivery rules.

Visual email editor

Create branded email content with a WYSIWYG editor and dynamic tags instead of assembling HTML externally.

Tag-aware AI writer

Draft or rewrite audience communications in the editor, automatically insert valid EventGen placeholders, and follow that event's saved brand voice. Define the voice manually, extract it from one or more communication templates, or extract it from pasted text.

Dynamic saved audiences

Target current event records using reusable filters rather than exporting and rebuilding lists for each send.

Lifecycle triggers

Automate relevant confirmations, receipts, networking events, and other configured moments in the attendee journey.

Obligation campaigns

After preview and activation, recheck eligibility at delivery so fulfilled or awaiting-review participants are excluded and newly eligible people can enter.

Channel active windows

Stop or start a channel on a defined date, such as ending early-bird messaging automatically.

Provider delivery tracking

Connect supported providers and parse their event feedback so delivery activity is visible alongside the event.

When to use it

Use it whenever the right message depends on current event state

  • Registration journeys

    Send confirmations, approvals, payment receipts, incomplete-journey prompts, and event instructions.

  • Networking programmes

    Notify participants about requests, confirmations, declines, reschedules, reminders, guests, and schedule release.

  • Exhibitor onboarding

    Announce obligations and remind only the exhibitors who still need to complete each task.

  • Event-day updates

    Use the appropriate configured channels for important operational information and attendee changes.

Event communications software FAQ

Which channels does EventGen support?

EventGen supports email, SMS, WhatsApp, and push communications from the event platform.

Can audiences update automatically?

Yes. Saved audiences can be evaluated against current event data, and configured obligation campaigns recheck eligibility at delivery after preview and activation.

Does EventGen write personalised content?

The tag-aware AI writer can draft or rewrite audience communications directly in the editor, insert valid contact, event, registration, field, organiser, meeting, system, and content-block tags, and follow the event's saved brand voice. Organisers can define that event-specific voice manually, extract it from one or more communication templates, or extract it from pasted text.

Which providers can organisers connect?

Supported bring-your-own-provider options include SendGrid, Amazon SES, Twilio, WhatsApp Business, and Firebase-related delivery paths as applicable to the channel.

Can campaign delivery be paused?

Campaign operations support controls such as pause/resume and rate limiting, with provider-specific delivery event parsing.

Explore related capabilities

Build the complete event journey

Event registration software

Use live registration journeys and attendee data as communication context.

Learn more

Obligations management

Automate task announcements and reminders around current fulfilment.

Learn more

Event networking software

Coordinate requests, confirmations, schedule changes, and meeting reminders.

Learn more

Campaign attribution

Keep EventGen communication funnels distinct from external organiser campaigns and Google Ads journeys.

Learn more

Describe your event.
AI does the rest.

No demo. No sales call. No contract. No learning curve. Just sign up, tell AI what you need, and watch your event come to life.

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Free includes two event activations per plan year, one live event at a time, 50 registrants per event, core event tools, and a networking demo. No credit card required.

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